HIROSHIMA, Japan—Mazda Kiyora, a lightweight, next generation, urban compact concept car, will be revealed at the 2008 Paris International Motor Show to be held from Thursday, October 2 through Sunday, October 19, 2008.

Mazda Kiyora (meaning ‘clean and pure’ in Japanese) represents the harmony between driving pleasure and environmental and safety features aspired to in Mazda’s long-term technology development vision, “Sustainable Zoom-Zoom.”

Mazda Kiyora

The concept of “Kiyora” helped the designers to imagine a city car cutting cleanly through an urban landscape, with water as the design theme. Equipped with Mazda’s next generation 4 cylinder direct injection engine and featuring the company’s unique Smart Idle Stop System, the car achieves excellent fuel economy and low CO₂ emissions. The improved aerodynamic performance of Nagare design also contributes to this. The new Mazda concept car is based on an all-new platform designed to maximize weight reduction and a high level of safety, in pursuit of enhanced driving pleasure. It also features an interior design and new functions that support a youthful lifestyle.

Joining the Mazda Kiyora concept car on Mazda’s stand at the Paris show, the Mazda MX-5 facelift will make its world debut, together with the Mazda6 equipped with Mazda’s newly developed MZR-CD 2.2-liter turbo diesel engine, and the Mazda2 powered by a MZ-CD 1.6-liter diesel.

Officially titled the Mondial de l’Automobile, the Paris motor show press days are October 2 and 3, and the public days are October 4 to 19. Mazda will hold its press conference on Thursday, October 2, at 12:15 p.m. (local time).

2008 Paris International Motor Show vehicle exhibits